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Practice 05 — What we doEST. 2023

AI that earns its place in your product.

Start a project

Practical AI inside your product that answers from your own data and handles the tedious work. No gimmicks.

The short version

AI that survives past the demo.

AI features built into client products, under NDA.

Right now every tool on the market is promising AI, and most of it is a clever demo that falls apart in week two. It answers a scripted question on stage, then makes things up the moment a real customer asks something off-script. You do not need a magic trick. You need a feature your customers can trust on a Tuesday afternoon.

We build the dependable kind. The AI answers from your own data (your help docs, your records, your policies) and shows where each answer came from, so nobody has to take it on faith. When it needs to do something, like draft a reply, update a record, or pull a report, it acts through controlled tools that can only do what you allow. Before any of it goes near a customer, we measure how often it gets things right and put guardrails around the rest.

If AI is the right answer for your product, we will build it so it holds up. If a simpler approach would serve you better, we will tell you that too. That honesty is the whole point.

Live agent

AI that does
the work.

Grounded in your data, taking real steps. Pick a task, watch it work.

agent.sh claude
Summarize this week's support tickets

Agent steps
Retrieve tickets
Cluster by theme
Synthesize
Sources
zendesk tickets.csv changelog.md
What we do

Capabilities.

01

Assistants that take action

Beyond answering questions, the AI can do real work for you: draft the reply, update the order, schedule the follow-up. It acts through controlled tools that only allow the steps you approve, so it can help without going rogue.

02

Answers from your own data

The AI responds using your help docs, records, and policies rather than guessing from the open internet. Each answer shows its source, so you can see exactly where it came from.

03

Copilots that live inside the work

Instead of a separate chat window, the AI shows up right where your team already works and suggests the next step in context. It speeds people up without making them learn a new tool.

04

Dependable enough to ship

We measure how often the AI gets things right, set guardrails for the cases it should not touch, and only launch once it clears that bar. No surprises in front of your customers.

05

An honest read on where AI fits

Some problems are a great fit for AI and some are cheaper and safer to solve with plain software. We tell you which is which before you spend a rupee, even when the answer is no.

06

Data handling you can explain

We are careful about what data the AI can see, where it goes, and how long it is kept, and we set that up to match your privacy needs. You will be able to explain it plainly to a customer or auditor.

What you get

What changes for you.

Fewer repetitive questions reach your team

Customers get accurate answers pulled straight from your own content, day or night, so your people spend their time on the work that actually needs a human.

Tedious work gets done in the background

Drafting, sorting, summarising, and data entry happen automatically inside your product, which clears the busywork that quietly eats your team's week.

Answers you can stand behind

Every response points back to the source it came from, so your team and your customers can check the receipt instead of trusting a black box.

A feature that survives real customers

We test and guardrail the AI before launch, so it behaves the same in the wild as it did in the demo, instead of embarrassing you in week two.

How we work

The process.

01

Scope

We pin down the problem, the constraints, and a realistic shape for the work before anyone writes code.

02

Foundations

The setup, the design direction, and a plan everyone agrees on before the real build starts.

03

Design & build

Design and build move together, demoed in the open every step, so nothing is a surprise at the end.

04

Your sign-off

You put it through its paces against what we agreed. We fix what is off, fast.

05

Launch & support

We ship it, keep an eye on it, and stay on hand for the changes that come after go-live.

By the numbers

Proof,
not promises.

A track record you can hold us to — here’s the footprint.

stats.shrunning…
~/hashtagweb $ ./stats.sh --all
clients_since_202345+
projects_shipped25+
in_the_team7
code_you_own100%
4 metrics loaded
Questions

Good to know.

#0006 — Ready when you are

Hand us the thing youkeep putting offand we will ship it.

Drag the lever to start. We will come back within one business day with how we would tackle it.

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